The Little Black Book: A Lawyer's Guide to Creating a Marketing Habit in 21 Days (The Little Black Book)

Paula Black

Published by PBA, 2009
ISBN 10: 0976828537 / ISBN 13: 9780976828532
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Hardcover, spiral bound. AS NEW. SIGNED by author on front flyleaf as follows," Remember. Do Something every single day! Paula Black." FIRST EDITION, FIRST PRINTING. Bookseller Inventory #

About this title:

Synopsis: 21 Days. That's how long it takes to create a new habit. In her Amazon bestselling book, "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit In 21 Days," Paula Black puts those numbers to work, helping attorneys jump start their marketing habit. Combining her own marketing knowledge with thoughtful wisdom from veteran attorneys, Paula has created a guidebook designed to not only advise and inspire, but to make an everlasting impression on daily business life. Day-by-day steps include a thought, action and tip that will help attorneys not only write a strategic plan, but also show them how to target new business, revise their own materials and pay attention to the minor details that foster major growth. Once completed, both new and seasoned attorneys will be inspired to continue their journey and DO SOMETHING EVERY SINGLE DAY.

"The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit In 21 Days," can be used in conjunction with the "Create A Marketing Habit Log," also available on Amazon.

About The Author

Paula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. She has created "The Little Black Book" series and is a frequent speaker on the topics of law firm branding and positioning and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.

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Bibliographic Details

Title: The Little Black Book: A Lawyer's Guide to ...
Publisher: PBA
Publication Date: 2009
Binding: Hardcover
Book Condition: As New
Edition: 1st Edition

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ISBN 10: 0976828537 ISBN 13: 9780976828532
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