Stock Image

No Logo : Taking Aim at the Brand Bullies

Naomi Klein

21,928 ratings by Goodreads
ISBN 10: 0676972829 / ISBN 13: 9780676972825
Published by Vintage Canada
Used Condition: GOOD Soft cover
From OwlsBooks (Toledo, OH, U.S.A.)

AbeBooks Seller Since June 26, 2006

Quantity Available: 1

Buy Used
Price: US$ 4.00 Convert Currency
Shipping: Free Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Bookseller Inventory # 2570185585

Ask Seller a Question

Bibliographic Details

Title: No Logo : Taking Aim at the Brand Bullies

Publisher: Vintage Canada

Binding: Paperback

Book Condition:GOOD

About this title


With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction


We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.

But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan

"About this title" may belong to another edition of this title.

Store Description

Return/Refund Policy: Items are eligible for refund for 30 days after the order’s estimated delivery date. If you are dissatisfied with your purchase due to error on our part or if an item does not arrive within the estimated delivery time frame provided at the time an order is place, please contact our customer service team for immediate resolution. We will accept items for return if the item is no longer needed for 15 days of the items arrival date.

Visit Seller's Storefront

Terms of Sale:

Items can be returned within 30 days of the estimated delivery date. All returns must be approved before an item is shipped back. Domestic returns generally take two weeks and International returns can take up to six weeks to be received and processed by our return center. In the event that an item is being returned due to an error on our part, a prepaid return label will be supplied via email upon request. If a return is not approved, there may be a delay with processing a refund. Tax ID: 87-07...

More Information
Shipping Terms:

Orders usually ship within 2 business days [M-F]. Unfortunately, as a bulk order shipper, we do not provide tracking for individual orders included in our bulk shipments. Items shipped via USPS Standard Mail should arrive within 4-14 business days [M-F]. Please note, as per USPS, depending on service location and/or high peak periods within the post office, deliveries can take up to 21 business days [M-F] to arrive. Should your order not arrive within 21 business days [M-F], please contact us promptly for resolution.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express