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The Long Tail : How Endless Choice is Creating Unlimited Demand

Anderson, Chris

22,760 ratings by Goodreads
ISBN 10: 184413850X / ISBN 13: 9781844138500
Published by Random House, 2006
Used Condition: Near Fine Hardcover
From H4o Books (Market Rasen, LINCS, United Kingdom)

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About this Item

Black cloth boards. Jacket unclipped. Protected. No inscription. Size: 8vo - over 7¾ - 9¾" tall. 238 pages. Item Type: Book. Category: Business, Finance & Marketing; ISBN/EAN: 9781844138500. Please contact H4o Books if you require images or further information. Inventory No: 017475. Bookseller Inventory # 017475

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Bibliographic Details

Title: The Long Tail : How Endless Choice is ...

Publisher: Random House

Publication Date: 2006

Binding: Hardcover

Book Condition:Near Fine

Dust Jacket Condition: Near Fine

Edition: 1st Edition.

About this title

Synopsis:

The Long Tail is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them. Consider this example: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, an account of near death in the Peruvian Andes. It was only a modest success and was soon forgotten. A decade later, Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again. What happened In short, Amazon recommendations. It created the Touching the Void phenomenon by combining infinite shelf space with real-time information about buying trends and public opinion. However, this is not just a virtue of online booksellersit is an example of an entirely new economic model for business, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to music videos on Yahoo! Launch to songs on the iTunes Music store and Rhapsody. If the 20th-century was about hits, the 21st will be equally about misses.

About the Author:

Chris Anderson is editor in chief of Wired magazine, a position he has held since 2001. He has worked at The Economist , where he served as U.S. business editor. His career began at the two premier science journals, Science and Nature , where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley. He lives in Berkeley, California.

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