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For the Love of Murphy's

Togyer, Jason

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ISBN 10: 0271033703 / ISBN 13: 9780271033709
Published by Pennsylvania State University Press, PA, 2008
Condition: VG+ Hardcover
From Dearly Departed Books (Alliance, OH, U.S.A.)

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About this Item

First edition bound in red cloth, illustrated, 279 pages. Book looks a s new but Owner's address label on front & rear fly & his name is stam ped to the bottom edge of the page blocks. Small inked gift inscriptio n on 2nd fly leaf & yellow hi-liter was used on one sentence on page 1 4 & a picture caption on oage 15. Book is otherwise unmarked and as ne w in a Fine DJ. Bookseller Inventory # 52101

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Bibliographic Details

Title: For the Love of Murphy's

Publisher: Pennsylvania State University Press, PA

Publication Date: 2008

Binding: Hardcover

Book Condition:VG+

Dust Jacket Condition: Dust Jacket Included

Edition: 1st Edition

About this title

Synopsis:

Five-and-ten stores were immensely popular during the middle of the twentieth century, selling cheap, dependable goods to people from all walks of life. Now the product of a bygone era, these stores were revolutionary in their time, but few today appreciate how important they were in creating our present-day consumer culture. In this sensitive yet honest look at one of the best-known chains of five-and-tens, Jason Togyer traces the history of the G. C. Murphy Company, headquartered in McKeesport, Pennsylvania.

Though not the largest chain, nor the first, Murphy’s is remembered today as a commercial trailblazer—a corporation run with honesty and integrity, and, at its peak, a retailer whose more than five hundred stores managed to outsell those of the giant F. W. Woolworth Company by a factor of three to one. Making extensive use of both the company archives and anecdotes from former employees and customers, McKeesport native Togyer re-creates with outstanding detail the world in which the G. C. Murphy Company emerged; its survival and growth during the Great Depression; its response to a strained economy during World War II; its fight against rapidly expanding competitors, such as Kmart; its struggle and recovery in the 1970s; and its unsuccessful battle to stave off Wall Street raiders in the 1980s.

Though modern-day shoppers may not know the Murphy name, they know its legacy. From its adventurous selling tactics to its strict code of corporate ethics, the G. C. Murphy Company should be remembered not as a dusty relic, but as a pioneer in the American business world.

About the Author:

Jason Togyer is managing editor of The Link, the magazine of Carnegie Mellon University’s School of Computer Science.

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