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Love Rules: Silent Hollywood and the Rise of the Managerial Class

Mark Garrett Cooper

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ISBN 10: 0816637520 / ISBN 13: 9780816637522
Published by Univ Of Minnesota Press, 2003
Condition: Very Good
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Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP91546692

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Bibliographic Details

Title: Love Rules: Silent Hollywood and the Rise of...

Publisher: Univ Of Minnesota Press

Publication Date: 2003

Book Condition:Very Good

Edition: 1st Edition.

About this title

Synopsis:

Arguing for a sweeping new consideration of the shift from print to cinema as a governing system for organizing modern American social relations, this book uncovers an intimate connection between Hollywood romances of the silent era and the empowerment of a managerial class. During the 1910s and 1920s, American movies told love stories through what rapidly became ubiquitous images. Again and again, silent features showed lovers separated by seeming happenstance and reunited as if by magical forces. Mark Garrett Cooper argues that this "magic" implies the expertise of the corporate movie studio with its hierarchies of professional experts. In other words, the Hollywood love story amounts to a managerial technique. Through close study of such films as Birth of a Nation, Enoch Arden, The Crowd, Why Change Your Wife? and The Jazz Singer, Love Rules shows how cinematic romance offers an object lesson in how to arrange American society--a lesson that implies that such work can be accomplished only by a managerial class. Love Rules offers a boldly original account of how the Hollywood feature film supplanted the "imagined community" of print culture and, in doing so, played a key role in the transformation of American mass culture.

About the Author:

Mark Garrett Cooper is an associate professor of English and film and media studies and the director of the Moving Image Research Collections at the University of South Carolina. He is the author of Love Rules: Silent Hollywood and the Rise of the Managerial Class.

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