Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory #
Synopsis: As CEO of leading advertising agency, Saatchi & Saatchi worldwide, the author is well placed to write about the future of brands. The Lovemarks philosophy has been developoed by Kevin Roberts and a worldwide team over the past 5 years.
Review: Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.
But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.
Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich
Publisher: Murdoch Books
Book Condition: VERY GOOD
Book Description Murdoch Books, 2004. Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world. Clean intact book. All Orders Appreciated and dispatched within 48hrs. Book Weight may affect shipping rates depending on destination. Seller Inventory # 000034
Book Description Murdoch Books Pty Limited, Millers Point, NSW, Australia, 2004. Hard Cover. Condition: Near Fine. No Jacket. First Australian. 221 pp. A little scuffing to boards; all else as new. "The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world.". Seller Inventory # 003926
Book Description Murdoch, 2004. Hardcover (Printed Boards). Condition: Very Good. Dust Jacket Condition: No Dust Jacket. First Edition. Size: Quarto. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Previous owner's signature in ink. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 1740454200. ISBN/EAN: 9781740454209. Pictures of this item not already displayed here available upon request. Inventory No: 22060. This book is extra heavy, and may involve extra shipping charges to some countries. For further info on this title, click on the "Ask Bookseller a Question" button directly underneath this listing. We will reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Seller Inventory # 22060
Book Description Murdoch Books. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2721197161
Book Description Murdoch Books. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2850303116