The Loyalty Myth

Graham, Stuart

ISBN 10: 1607434040 / ISBN 13: 9781607434047
New / Soft cover / Quantity Available: 0
From Page Turner Books (Fredericksburg, TX, U.S.A.)
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Stuart Graham is a recognized expert in the field of business development, and loyalty programs with a proven track record as a with many high profile clientele. "In his groundbreaking book, THE LOYALTY MYTH, Stuart Graham reveals the secrets that will enable merchants of all kinds to drive more customers through their doors and keep them coming back. THE LOYALTY MYTH explains the facts and exposes the fallicies of loyalty program development and implementation. But it is not a philosophical exercise; rather, it is a step-by-step roadmap that provides the tools and tips that will deliver a true competitive advantage for virtually any type of business. In a way that makes sense to the average merchant, all of the key functional disciplines are addressed, including sales/distribution channels, marketinmg strategy, support collateral, internal and external communications, and CRM {customer-relationship management] technology.". Bookseller Inventory # SB0001553

Bibliographic Details

Title: The Loyalty Myth
Binding: Soft cover
Book Condition: New
Dust Jacket Condition: No Jacket
Signed: Inscribed by Author(s)
Edition: 1st Edition

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Graham, Stuart {Author with Foreward By}
Published by Stuart Graham, United States of Amercia (2012)
ISBN 10: 1607434040 ISBN 13: 9781607434047
Used Trade Paperback Quantity Available: 1
Seller:
Glued To The Tube Books
(Minneapolis, MN, U.S.A.)
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Book Description Stuart Graham, United States of Amercia, 2012. Trade Paperback. Condition: Fine. Not Given. "In his groundbreaking book, THE LOYALTY MYTH, Stuart Graham reveals the secrets that will enable merchants of all kinds to drive more customers through their doors and keep them coming back. THE LOYALTY MYTH explains the facts and exposes the fallicies of loyalty program development and implementation. But it is not a philosophical exercise; rather, it is a step-by-step roadmap that provides the tools and tips that will deliver a true competitive advantage for virtually any type of business. In a way that makes sense to the average merchant, all of the key functional disciplines are addressed, including sales/distribution channels, marketinmg strategy, support collateral, internal and external communications, and CRM {customer-relationship management] technology." This book has 108 pages. The text contains NO internal marks whatsoever. Overall, this is a FINE copy of this SCARCE title. Size: 8vo - over 7" - 9" tall. Seller Inventory # 065397

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