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The Loyalty Myth

Graham, Stuart

ISBN 10: 1607434040 / ISBN 13: 9781607434047
New Condition: New Soft cover
From Page Turner Books (Fredericksburg, TX, U.S.A.)

AbeBooks Seller Since October 6, 2009

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Stuart Graham is a recognized expert in the field of business development, and loyalty programs with a proven track record as a with many high profile clientele. "In his groundbreaking book, THE LOYALTY MYTH, Stuart Graham reveals the secrets that will enable merchants of all kinds to drive more customers through their doors and keep them coming back. THE LOYALTY MYTH explains the facts and exposes the fallicies of loyalty program development and implementation. But it is not a philosophical exercise; rather, it is a step-by-step roadmap that provides the tools and tips that will deliver a true competitive advantage for virtually any type of business. In a way that makes sense to the average merchant, all of the key functional disciplines are addressed, including sales/distribution channels, marketinmg strategy, support collateral, internal and external communications, and CRM {customer-relationship management] technology.". Bookseller Inventory # SB0001553

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Bibliographic Details

Title: The Loyalty Myth

Binding: Soft cover

Book Condition:New

Dust Jacket Condition: No Jacket

Signed: Inscribed by Author(s)

Edition: 1st Edition

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