M-commerce

Skeldon, Paul

Published by Crimson Publishing
ISBN 10: 1854586793 / ISBN 13: 9781854586797
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Synopsis: Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus there are real life case studies and expert tips about how to integrate m-commerce into a multichannel business strategy.

About the Author: Paul Skeldon is an the editor of M Retailing a mobile commerce dedicated site and a m-commerce industry expert regularly cited in the press. Paul is an experienced journalist specialising in technology and global communications.

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Title: M-commerce
Publisher: Crimson Publishing
Binding: PAPERBACK
Book Condition: Fine

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Book Description Crimson Publishing, United Kingdom, 2012. Paperback. Book Condition: New. New edition. Language: English . Brand New Book. Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy. Bookseller Inventory # ANB9781854586797

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