MY MAN GODFREY (1936 Original & Complete Set of 14 "Product Placement" Publicity Stills from the William Powell-Carole Lombard Comedy Classic
Exceeding rare complete set of 14 original vintage 8 x 10 single weight black-and-white silver gelatin publicity stills featuring Carole Lombard and William Powell in the Universal Studios film adaption of Eric Hatch's novel MY MAN GODFREY directed by Gregory La Cava. These are special promotional advertising stills produced in tandem with the original release of this classic comedy; very, very few of these special stills survived in comparison to regular publicity stills from the movie. This unusual experiment in "pre-Mad Men" product placement gave individual national brand vendors the opportunity to sell their wares by piggy-backing on the success of the film. Each still sells a different product (sometimes leaving spaces for the advertisers to insert their names). Included products being peddled include: General Electric appliances, a silver cocktail service, luggage, tobacco, laundry and maid help, food stuffs, even the game of Monopoly (a candid behind-the-scenes shot with the ironic image of Powell, whose character is laid low by the Great Depression, playing the famous rags-to-riches game). Each still also features a small custom image of Powell and Lombard not found on the usual publicity stills. Highly desirable, only the second compete set of these images that we've encountered. In Very Good unrestored original condition. [Although only five images are shown here, we have scans of all fourteen so please feel free to email for extra images.] Compellingly cool artifact from Hollywood's Golden Age. Bookseller Inventory # 001612
Title: MY MAN GODFREY (1936 Original & Complete Set...
Publisher: Universal Studios, Burbank
Publication Date: 1936
Book Condition: Near Fine
Edition: First Edition
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Lakin & Marley Rare Books ABAA
Mill Valley, CA, U.S.A.
AbeBooks Seller Since June 12, 2009
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Store Description: We are antiquarian booksellers located in Mill Valley, California and have been buying and selling rare books and manuscripts since 1993. We are also members in good standing of the Antiquarian Booksellers Association of America. Our stock is select. Our emphasis, whenever possible, is on superb condition, rarity, literary importance and generally falls into two categories: 19th and early 20th Century Manuscripts and First Editions...and 20th Century Manuscripts and First Editions which have source relevance to Cinema.