No MBA guide is more global in its coverage, or as insightful in its rankings.
- One of the most reputable media brands in the world, The Economist, on a subject that is at the heart of their expertise and reputation
- New introductory chapter that analyses the skills the executive of the future will need
- Given those needed skills, Which MBA? helps reader choose the right executive education option
- Comprehensive coverage of every aspect of studying for executive education degrees, with unbiased and detailed assessment of the options available
- Reflects the market shift from standard MBA to more flexible options
- The book is now in its 17th Edition and has a history of solid sales and is well established within the trade
- This is a reliable strong selling book with a high revenue maker price point.
George Bickerstaffe is author of the EIU's Which MBA? He was previously Editor of Business Voice, the magazine of the CBI and prior to that, editor of the Financial Times, Mastering Management Review. He developed and commissioned the original FT Mastering Management and subsequent series. He has contributed to the Financial Times, The Times and the Observer.