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MEDIAtions : Text and Discourse in Media Studies

Tolson, Andrew

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ISBN 10: 0340574895 / ISBN 13: 9780340574898
Published by Arnold, 1996
Used Condition: Near Fine Soft cover
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Bibliographic Details

Title: MEDIAtions : Text and Discourse in Media ...

Publisher: Arnold

Publication Date: 1996

Binding: Paperback

Book Condition:Near Fine

About this title


MEDIAtions offers a fresh and original introduction to media text analysis. Focusing on the ways in which texts provide us with mediated forms of cultural experience, Andrew Tolson explores their use of signs and meanings, textual structures, modes of address, genres, and stars and personalities. He introduces the key concepts and methods of text analysis, illustrating them with a rich variety of examples from different media: television and radio, cinema, advertising, photography, popular fiction, women's magazines, and other print media. The book combines a useful survey of existing work in the field with a striking range of new perspectives which both challenge and inform the reader.

About the Author:

Andrew Tolson is Senior Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh.

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