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MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

McDaniel, Carl, Hair, Joe F., Lamb, Charles W.

207 ratings by Goodreads
ISBN 10: 1285432622 / ISBN 13: 9781285432625
Published by Cengage Learning, 2014
Used Condition: Acceptable Soft cover
From The Mizzou Store, IOF (Columbia, MO, U.S.A.)

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About this Item

NO CD; No Access Code;Some delamination and curling;Significant highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and corner wear; Unless stated otherwise herein the notes, complementary books or items are not present; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; Bookseller Inventory # mon0000086419

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Bibliographic Details

Title: MKTG 8 (with CourseMate Printed Access Card)...

Publisher: Cengage Learning

Publication Date: 2014

Binding: Paperback

Book Condition:Acceptable

About this title

Synopsis:

Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

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