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MKTG

Dr. Dheeraj Sharma,Hair,Lamb,McDaniel

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ISBN 10: 813151708X / ISBN 13: 9788131517086
Published by Cengage Learning India, 2012
New Condition: New Soft cover
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About this Item

4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach?creating an innovative teaching and learning solution built around today?s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. Tables of Contents:- Chapter 1 An overview of Marketing Chapter 2 Strategic Planning for Competitive Advantage Chapter 3 Ethics and Social Responsibility Chapter 4 The marketing Environment Chapter 5 Developing a Global Vision Case 1: Aviva life Insurance Company India Ltd. Chapter 6 Consumer Decision Making Chapter 7 Business marketing Chapter 8 Segmenting and Targeting Markets Chapter 9 Decision Support Systems and Marketing Research Case 2: Makemytripcom (A) Chapter 10 Product Concepts Chapter 11 Developing and Managing Products Case 3: A-One Starch Products Limited (A) Chapter 14 Supply Chain Management Case 4: Crossword?Customer Relationship Management Chapter 17 Advertising and Public Relations Case 5: Jasmine?A Case Study Chapter 19 Pricing Concepts Chapter 12 Services and Nonprofit Organization Marketing Chapter 13 Marketing Channels Chapter 15 Retailing Chapter 16 Integrated Marketing Communications Chapter 18 Sales Promotion and Personal Selling Chapter 20 Setting the Right Price Case 6: Modernization of Fair Price Shops: A Case of Gujarat Chapter 21 Customer Relationship Management (CRM) Chapter 22 Social Media and Marketing Chapter 23 Bottom of the Pyramid Case 7: Allegiance Corporation Bank: Restructuring Private Banking Endnotes Index Printed Pages: 688. Bookseller Inventory # 72429

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Bibliographic Details

Title: MKTG

Publisher: Cengage Learning India

Publication Date: 2012

Binding: Softcover

Book Condition:New

Edition: First edition.

About this title

Synopsis:

Key features systematic and methodical manner of coverage of topics visually appealing presentation brief caselets from indian businesses detailed case studies simulating real world corporate problems and dilemmas chapter review cards at the end of each chapter rich pedagogical features such as key terms, learning objective, chapter-end exercises about the book: mktg: what's inside an innovative approach to learning and teaching 4ltr press, a cengage learning product, is a widely acclaimed concept of learning with a simple approach-creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in south asia to an innovative concept in management studies. Since the launch, 4ltr press has helped more than 1,000,000 college students at over 1,500 schools succeed worldwide. Mktg, a 4ltr press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. Contents chapter 1 an overview of marketing chapter 2 strategic planning for competitive advantage chapter 3 ethics and social responsibility chapter 4 the marketing environment chapter 5 developing a global vision case 1: aviva life insurance company india ltd. Chapter 6 consumer decision making chapter 7 business marketing chapter 8 segmenting and targeting markets chapter 9 decision support systems and marketing research case 2: makemytrip.

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