MKTG (Mixed media product)

Prof Carl McDaniel, Joe Hair, Charles Lamb

Published by Cengage Learning, Inc, 2016
ISBN 10: 130563182X / ISBN 13: 9781305631823
Used / Mixed media product / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Language: English . Brand New Book. Learn Principles of Marketing YOUR Way with MKTG! MKTG s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits(TM) from interactive content as you go to remember what s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
2.8 avg rating
(5 ratings)

Synopsis: Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.

About the Author: Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: MKTG (Mixed media product)
Publisher: Cengage Learning, Inc
Publication Date: 2016
Binding: Mixed media product
Book Condition: New
Edition: 10th Revised edition.

Top Search Results from the AbeBooks Marketplace

1.

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Published by South-Western College Pub
ISBN 10: 130563182X ISBN 13: 9781305631823
Used PAPERBACK Quantity Available: > 20
Seller:
glenthebookseller
(Montgomery, IL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. PAPERBACK. Condition: Good. 130563182X Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # Z130563182XZ3

More information about this seller | Contact this seller

Buy Used
US$ 10.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Lamb, Charles W., Hair, Joe F., McDaniel, Carl
Published by South-Western College Pub
ISBN 10: 130563182X ISBN 13: 9781305631823
Used Quantity Available: 1
Seller:
Campus Bookstore
(Fayetteville, AR, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. Condition: Good. Used - Good TEXTBOOK ONLY! 10th Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days. Seller Inventory # UNT-243-205

More information about this seller | Contact this seller

Buy Used
US$ 7.75
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Lamb, Charles W., Hair, Joe F., McDaniel, Carl
Published by South-Western College Pub
ISBN 10: 130563182X ISBN 13: 9781305631823
Used Quantity Available: 1
Seller:
Campus Bookstore
(Fayetteville, AR, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. Condition: Acceptable. Used - Acceptable TEXTBOOK ONLY! WATER DAMAGED! 10th Edition Not perfect, but still usable for class. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days. Seller Inventory # UNT-245-585

More information about this seller | Contact this seller

Buy Used
US$ 7.75
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Published by South-Western College Pub (2016)
ISBN 10: 130563182X ISBN 13: 9781305631823
Used Paperback Quantity Available: 1
Seller:
Patrico Books
(Apollo Beach, FL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2016. Paperback. Condition: Used: Very Good. Ships Out Tomorrow!. Seller Inventory # 180524082

More information about this seller | Contact this seller

Buy Used
US$ 7.75
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

McDaniel, Carl, Hair, Joe F., Lamb, Charles W.
Published by South-Western College Pub (2016)
ISBN 10: 130563182X ISBN 13: 9781305631823
Used Paperback Quantity Available: 1
Seller:
Buyback Express
(Alton, IL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2016. Paperback. Condition: Acceptable. Fairly worn, but still very usable. Access Card NOT Included. Clean, mark-free interior! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Seller Inventory # mon0000835472

More information about this seller | Contact this seller

Buy Used
US$ 7.78
Convert Currency

Add to Basket

Shipping: US$ 3.97
Within U.S.A.
Destination, Rates & Speeds

6.

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Published by South-Western College Pub
ISBN 10: 130563182X ISBN 13: 9781305631823
Used PAPERBACK Quantity Available: 3
Seller:
glenthebookseller
(Montgomery, IL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. PAPERBACK. Condition: Very Good. 130563182X Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # Z130563182XZ2

More information about this seller | Contact this seller

Buy Used
US$ 11.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Lamb, Charles W., Hair, Joe F., McDaniel, Carl
Published by South-Western College Pub
ISBN 10: 130563182X ISBN 13: 9781305631823
Used Quantity Available: 1
Seller:
Bookseller909
(ANKENY, IA, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. Condition: Good. Used - Good condition book!! Yes, w/ new access!! Ships extremely fast!!. Seller Inventory # CAR-A2-1192

More information about this seller | Contact this seller

Buy Used
US$ 8.50
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

McDaniel, Carl, Hair, Joe F., Lamb, Charles W.
Published by Cengage Learning (2016)
ISBN 10: 130563182X ISBN 13: 9781305631823
Used Paperback Quantity Available: 1
Seller:
HPB-Diamond
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2016. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_222536762

More information about this seller | Contact this seller

Buy Used
US$ 9.99
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

9.

Lamb, Charles W.
Published by Cengage Learning
ISBN 10: 130563182X ISBN 13: 9781305631823
Used Quantity Available: 1
Seller:
TextbookRush
(Grandview Heights, OH, U.S.A.)
Rating
[?]

Book Description Cengage Learning. Condition: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Seller Inventory # 41958172

More information about this seller | Contact this seller

Buy Used
US$ 11.24
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

ISBN 10: 130563182X ISBN 13: 9781305631823
Used Quantity Available: 3
Seller:
BombBooks
(King of prussia, PA, U.S.A.)
Rating
[?]

Book Description Condition: Good. May contain highlighting, handwriting or underlining through out the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Seller Inventory # 3U1CLX000MRS

More information about this seller | Contact this seller

Buy Used
US$ 10.30
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

There are 38 more copies of this book

View all search results for this book