MM 4, by Iacobucci, 4th Edition

Iacobucci, Dawn

Published by South-Western College Publishing, 2014
ISBN 10: 1133629385 / ISBN 13: 9781133629382
Used / Paperback / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Instructor Edition: Same as student edition but has free copy markings. Almost new condition. SKU:9781133586661-2-0-12. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.69 avg rating
(13 ratings)

Synopsis: Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.

About the Author: Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci's research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: MM 4, by Iacobucci, 4th Edition
Publisher: South-Western College Publishing
Publication Date: 2014
Binding: Paperback
Book Condition: Like New

Top Search Results from the AbeBooks Marketplace

1.

Iacobucci, Dawn
Published by Cengage Learning (2013)
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Paperback Quantity Available: 2
Seller:
The Mizzou Store, IOF
(Columbia, MO, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2013. Paperback. Book Condition: Good. NO CD; No Access Code;Some delamination and curling;Some highlighting, markings and tears; Some edge, cover, corner wear, scratches and creases; Unless stated otherwise herein the notes, complementary books or items are not present; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; Bookseller Inventory # mon0000099983

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 25.27
Convert Currency

Add to Basket

Shipping: US$ 4.55
Within U.S.A.
Destination, Rates & Speeds

2.

Iacobucci, Dawn
Published by South-Western College Pub
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used PAPERBACK Quantity Available: 3
Seller:
glenthebookseller
(Montgomery, IL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. PAPERBACK. Book Condition: Good. 1133629385 Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Bookseller Inventory # Z1133629385Z3

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 30.72
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Iacobucci, Dawn
Published by Cengage Learning (2013)
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Paperback Quantity Available: 1
Seller:
HPB-Ohio
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2013. Paperback. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0001001142

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 26.78
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Iacobucci, Dawn
Published by Cengage Learning (2013)
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Paperback Quantity Available: 1
Seller:
Net Textstore LLC.
(Lincoln, NE, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2013. Paperback. Book Condition: Acceptable. NO ACCESS CARD / CODE!! We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Bookseller Inventory # mon0000305381

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 27.00
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Iacobucci, Dawn
Published by Cengage Learning
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Softcover Quantity Available: 7
Seller:
TextbookAgent
(Beebe, AR, U.S.A.)
Rating
[?]

Book Description Cengage Learning. Book Condition: Acceptable. 4th Edition Paperback may have wear and/or considerable writing, ships fast!!!, used books cannot guarantee unused access codes or working CDs, ships fast, choose expedited for quicker shiping, ships from U.S.A. Bookseller Inventory # CGG-2-037-302

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 27.02
Convert Currency

Add to Basket

Shipping: US$ 4.50
Within U.S.A.
Destination, Rates & Speeds

6.

Iacobucci, Dawn
Published by Cengage Learning
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Quantity Available: 2
Seller:
Xpress Books
(Little Rock, AR, U.S.A.)
Rating
[?]

Book Description Cengage Learning. Book Condition: Good. Book Only. Supplemental access codes or CDs are not guaranteed. Orders ship the same or next business day. All orders ship with a tracking number. Bookseller Inventory # REN-309-06866

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 34.20
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

7.

Iacobucci, Dawn
Published by Cengage Learning
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Quantity Available: 1
Seller:
Textbook Bookie
(Arkadelphia, AR, U.S.A.)
Rating
[?]

Book Description Cengage Learning. Book Condition: Good. 4th Edition. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 2-4 business days; Standard shipping 7-14 business days. Ships from USA!. Bookseller Inventory # GSC-127-700

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 33.73
Convert Currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, Rates & Speeds

8.

Dawn Iacobucci
Published by South-Western College Pub (2013)
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Softcover Quantity Available: 1
Seller:
GlassFrogBooks
(Minden, NV, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2013. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 1133629385-2-4

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 44.00
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Iacobucci, Dawn
Published by Cengage Learning
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Quantity Available: 1
Seller:
TextbookRush
(Grandview Heights, OH, U.S.A.)
Rating
[?]

Book Description Cengage Learning. Book Condition: Good. No Supplement Edition. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Bookseller Inventory # 38715171

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 40.03
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Dawn Iacobucci
ISBN 10: 1133629385 ISBN 13: 9781133629382
Used Quantity Available: 2
Seller:
Best Book Discounts
(Temple Terrace, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Bookseller Inventory # 544426

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 50.95
Convert Currency

Add to Basket

Shipping: US$ 3.85
Within U.S.A.
Destination, Rates & Speeds

There are 36 more copies of this book

View all search results for this book