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The MOTLEY FOOL'S RULE MAKERS, RULE BREAKERS, THE: The Foolish Guide to Picking Stocks

Tom Gardner, David Gardner

194 ratings by Goodreads
ISBN 10: 0671582631 / ISBN 13: 9780671582630
Published by Sound Ideas, 1999
Used Condition: Fine
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Bibliographic Details


Publisher: Sound Ideas

Publication Date: 1999

Binding: Audio Cassette

Book Condition:Fine

About this title


The fraternal operators of an immensely popular Internet site on investment follow up The Motley Fool Investment Guide and apply their irreverent but highly successful approach to investing in stocks, in a comprehensive but accessible handbook. Read by Tom & David Gardner. Simultaneous.


"Business is as simple as changing the rules at the beginning, and then making the rules at the end," say David and Tom Gardner, creators of the Motley Fool investment web site. Invest in the stock of one company that goes all the way from rule breaker to rule maker, and you get rich. But how do you tell the difference between a company that will follow this model--a Microsoft or a Wal-Mart--and a company that only appears to be a superstar, like Boston Chicken? The Gardners explain what takes a company from interesting maverick to the "default setting" of its industry--the name synonymous with its entire type of product, such as Coke, Kleenex, and Band-Aid. They throw in a little culture, too: readings from Shakespeare's Henry IV, Part One and Henry V illustrate the classical route from edgy rule breaker to regal rule maker. (Running time: 3 hours, 2 cassettes) --Lou Schuler

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