Normal wear and tear to cover and pages. Owner inscription on inside page. Yellowing to pages - normal for age of paper stock. Ex library with stickers and markings. Stickers or sticker residue on the cover. 30 Day Satisfaction Guarantee. Bookseller Inventory #
MTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. "Top Forty" radio was initiated in the 1950s, and along with "free form" or "progressive" rock molded rock music exposure for nearly twenty years. Many observers credit MTV with resurrecting the music industry from the throes of the Great Depression of 1979. Few would dispute its impact on contemporary film, fashion, and radio.
Inside MTV examines the world of cablecasting, the evolution of WASEC, MTV, VH-1, and some of their competitors. The strategies, personalities, promotions, and the contents that placed MTV on the road to its dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and a good deal of the misinformation on the subject is corrected.
It is a mere five years since MTV began as the third of four Warner-Amex Satellite Entertainment Company (WASEC) channels, created by two of America's largest conglomerates. Since then, it has become a major force. Before MTV was conceived the relationship between television and rock music was weak, at best. As the new partnership .developed, a story of genius, luck, and discrimination began to unfold, and a corporate innovation of major proportions and psychodemographic success emerged.
MTV is now the most profitable 24-hour cable outlet beamed from a satellite. It reaches 30.8 million households. How all this happened is chronicled in this major new book from a leading authority on the American music business.
About the Author:
R. Serge Denisoff (1939-1994) founded and was editor of the Journal of Popular Music and
Society. He is the author of many books, including Inside MTV, Sing a Song of Social Significance,
and Solid Gold: The Popular Record Industry.
Title: Inside MTV
Book Condition: VeryGood
Book Description Transaction Publishers. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2819506785
Book Description Transaction Publishers. Hardcover. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0887381731I5N00
Book Description NJ., U.S.A.: Transaction Pub., 1988. Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. GIFT QUALITY, blue cloth hardcover, silver lettering on spine, interior unread, Near Fine d/j in Brodart, no edition stated, viii, 380 pages, epilogue, selected bibliography, appendix, index, CINEMA/MUSIC, history, Americana, rock and roll, videos, MTV Networks, communication, sociology, ISBN-10: 0887381731 Dimensions: 8.7 x 6.1 x 1.2 inches. Seller Inventory # E2395a
Book Description Transaction Publishers, 1988. Hardcover. Condition: Used: Good. Seller Inventory # SONG0887381731
Book Description Transaction Publishers 1988-01-01, 1988. Hardcover. Condition: good. 0887381731. Seller Inventory # 565844
Book Description Transaction Publishers, 1988. Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. "This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)."--Choice Instde MTV by a leading authority on the American music business, examines the world of cablecasting, the evolution of WASEC, MTV, VH1, and some of their competitors. The strategies, personalities, and the contents that placed MTV on the road to a dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and misinformation on the subject is corrected. Solid binding. Unopened. Minimal shelfwear. Book. Seller Inventory # 123473904
Book Description Transaction Publishers, 1988. Hardcover. Condition: New. Never used!. Seller Inventory # P110887381731
Book Description Transaction Books, 1988. HardCover in DustJacket. VERY GOOD PLUS/VERY GOOD PLUS. Xlib. Clean and Bright. Binding Straight and Tight. First Edition, 1988. Seller Inventory # 409541