Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador (Louann Atkins Temple Women & Culture Series). Bookseller Inventory #
Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies.
In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries.
About the Author: ERYNN MASI DE CASANOVA is Assistant Professor of Sociology and a Faculty Affiliate of the Women’s, Gender, and Sexuality Studies Program at the University of Cincinnati. She has been conducting research in Ecuador for a decade, and her work has been published in journals such as Gender & Society, Women’s Studies Quarterly, and Latino Studies.
Title: Making Up the Difference: Women, Beauty, and...
Book Condition: Good
Book Description University of Texas Press, 2011. Hardcover. Book Condition: New. Next day dispatch. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries. Bookseller Inventory # mon0000172855
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Book Description University of Texas Press, 2011. Hardcover. Book Condition: Very Good. May contain minor cover/edge/spine/reading wear. May contain minimal notes and/or highlighting. Overall in great condition. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000501889
Book Description University of Texas Press, 2011. Hardcover. Book Condition: Very Good+. Dust Jacket Condition: Very Good. Text clean and tight; Louann Atkins Temple Women & Culture Series; 9.30 X 6.30 X 1 inches; 261 pages. Bookseller Inventory # 173225
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Book Description University of Texas Press, 2011. Hardcover. Book Condition: New. Bookseller Inventory # SONG0292723865
Book Description Hardcover. Book Condition: Very Good. Used book in VERY GOOD condition. Tight Spine, Cover shows minor wear. Minor markings and highlights inside the book. Text Only. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0292723865VGA