Malaysian Unit Trust Promotional Strategies with Customer Motivation
Available From More sellersView all copies of this book
Paperback. 128 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.The unit trust industry in Malaysia was first established by British investors in 1959 with the introduction of the Malayan Unit Trust Ltd. It is called unit trust instead of mutual fund because the ownership of the fund is divided into units of entitlement. Initially, the growth of the unit trust in Malaysia was very slow due to lack of public interest. The turning point for the industry was when the Malaysian government decided to enter into the industry by launching a government sponsored unit trust known as Amanah Saham Nasional (ASN). Among the strategies are personal selling, advertising, sales promotion, public relations and direct selling. Amanah Saham Nasional Berhad (ASNB) was subsequently established as a wholly- owned subsidiary of Permodalan Nasional Berhad. The primary objective of ASNB is to mobilize the savings of the individual Bumiputras through the marketing and selling of the proposed national unit trust to the Bumiputra individuals. In addition Amanah Saham National Berhad is also responsible for educating the Bumiputras on the benefits of investing. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783838351100
About this title:
Title: Malaysian Unit Trust Promotional Strategies ...
Publisher: LAP Lambert Academic Publishing
Book Condition: New
Book Type: Paperback
Payment Methods Accepted by Seller
We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.
BuySomeBooks is operated by Drive-On-In, Inc., a Nevada co...[More Information]
Orders usually ship within 1-2 business days. Books are shipped from multiple locations so your order may arrive from Las Vegas,NV, Roseburg,OR, La Vergne,TN, Momence,IL, or Commerce,GA.
Store Description: BuySomeBooks is great place to get your books online. With over eight million titles available we're sure to have what you're looking for. Despite having a large selection of new books available for immediate shipment and excellent customer service, people still tell us they prefer us because of our prices.