Stock Image

Malaysian Unit Trust Promotional Strategies with Customer Motivation

Azizi Yahaya

ISBN 10: 383835110X / ISBN 13: 9783838351100
Published by LAP Lambert Academic Publishing
New Condition New Paperback
From BuySomeBooks (Las Vegas, NV, U.S.A.) Quantity Available: 20

Available From More sellers

View all  copies of this book

Paperback. 128 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.The unit trust industry in Malaysia was first established by British investors in 1959 with the introduction of the Malayan Unit Trust Ltd. It is called unit trust instead of mutual fund because the ownership of the fund is divided into units of entitlement. Initially, the growth of the unit trust in Malaysia was very slow due to lack of public interest. The turning point for the industry was when the Malaysian government decided to enter into the industry by launching a government sponsored unit trust known as Amanah Saham Nasional (ASN). Among the strategies are personal selling, advertising, sales promotion, public relations and direct selling. Amanah Saham Nasional Berhad (ASNB) was subsequently established as a wholly- owned subsidiary of Permodalan Nasional Berhad. The primary objective of ASNB is to mobilize the savings of the individual Bumiputras through the marketing and selling of the proposed national unit trust to the Bumiputra individuals. In addition Amanah Saham National Berhad is also responsible for educating the Bumiputras on the benefits of investing. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783838351100

About this title:

Synopsis:

The unit trust industry in Malaysia was first established by British investors in 1959 with the introduction of the Malayan Unit Trust Ltd. It is called unit trust instead of mutual fund because the ownership of the fund is divided into units of entitlement. Initially, the growth of the unit trust in Malaysia was very slow due to lack of public interest. The turning point for the industry was when the Malaysian government decided to enter into the industry by launching a government sponsored unit trust known as Amanah Saham Nasional (ASN). Among the strategies are personal selling,advertising, sales promotion, public relations and direct selling. Amanah Saham Nasional Berhad (ASNB) was subsequently established as a wholly- owned subsidiary of Permodalan Nasional Berhad. The primary objective of ASNB is to mobilize the savings of the individual Bumiputras through the marketing and selling of the proposed national unit trust to the Bumiputra individuals. In addition Amanah Saham National Berhad is also responsible for educating the Bumiputras on the benefits of investing.
"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Malaysian Unit Trust Promotional Strategies ...

Publisher: LAP Lambert Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

Payment Methods

Payment Methods Accepted by Seller

Visa Mastercard American Express


Seller BuySomeBooks
Address: Las Vegas, NV, U.S.A.

AbeBooks Seller Since May 21, 2012
Seller Rating 5-star rating


Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

BuySomeBooks is operated by Drive-On-In, Inc., a Nevada co...

[More Information]

Shipping Terms:

Orders usually ship within 1-2 business days. Books are shipped from multiple locations so your order may arrive from Las Vegas,NV, Roseburg,OR, La Vergne,TN, Momence,IL, or Commerce,GA.


Store Description: BuySomeBooks is great place to get your books online. With over eight million titles available we're sure to have what you're looking for. Despite having a large selection of new books available for immediate shipment and excellent customer service, people still tell us they prefer us because of our prices.

Buy New
List Price: US$
Price: US$ 111.96 Convert Currency
Shipping: US$ 3.95 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Returns Policy