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Male Mystique Mens Magazine Ads 1960 70s

Jacques Boyreau

16 ratings by Goodreads
ISBN 10: 0811841286 / ISBN 13: 9780811841283
Published by Chronicle Books, UNITED STATES, 2004
Used Condition: Good Hardcover
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Bibliographic Details

Title: Male Mystique Mens Magazine Ads 1960 70s

Publisher: Chronicle Books, UNITED STATES

Publication Date: 2004

Binding: Hardcover

Book Condition: Good

About this title

Synopsis:

What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares? The Male Mystique presents a swinging vision of the ideal male-dominated lifestyle—at least, as seen through the looking-glass of men's magazine ads of the 1960s and '70s. This is Total Male Living as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, The Male Mystique is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready. Ladies, please don't crush the velour.

About the Author:

Jacques Boyreau co-founded the half-bar, half-underground cinema known as the Werepad. His archive, Cosmic Hex, contains hundreds of cult, horror, and sci-fi films, as well as thousands of movie posters. He lives in San Francisco.

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