Management Skills in Marketing

Morse, Stephen

Published by Pfeiffer & Co
ISBN 10: 0893842524 / ISBN 13: 9780893842529
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Synopsis: A guide to management skills in marketing. Three primary sections guide readers through the management functions of marketing. The first section, on planning, covers input into the company plan, information collection and forecasting, and assessing the ingredients of the "marketing mix". The second part discusses organizing, including not only structures but also the practical skills of delegating, objective setting, working with groups and communications. The last section, on controlling, covers profit responsibilities, cash-flow analysis, and the effectiveness of marketing expenditures.

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Title: Management Skills in Marketing
Publisher: Pfeiffer & Co
Binding: Paperback
Book Condition: Good

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Stephen Morse
Published by Pfeiffer & Co (1993)
ISBN 10: 0893842524 ISBN 13: 9780893842529
Used Paperback Quantity Available: 1
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Book Description Pfeiffer & Co, 1993. Paperback. Condition: Used: Good. Seller Inventory # SONG0893842524

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