Managerial Economics

Justin Paul,Leena Kaushal,VJ Sebastian

Published by Cengage Learning India, 2012
ISBN 10: 8131516873 / ISBN 13: 9788131516874
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This book has been written in accordance with the present syllabi prescribed for the managerial economics course catering to the students of business administration, commerce, and economics. The distinctive feature of this book include conceptual rigour with minimal mathematical complexity, assimilation of global business issues and practices, prominence of information in business decisions, and focus on application to business decision making. The topics covered in this book are powerful tools that can be used to make students and future managers more effective and their careers more satisfying. By studying managerial economics, those seeking to further their business careers learn how to more effectively collect, organise, and analyse information. Contents, Chapter 1 Nature and Scope of Managerial Economics Chapter 2 Demand Theory and Analysis Chapter 3 Demand Estimation and Forecasting Chapter 4 Production Theory and Analysis Chapter 5 Cost Theory Chapter 6 Market Structure Chapter 7 Oligopoly and Duopoly Chapter 8 Game Theory and Strategic Behaviour Chapter 9 Pricing Practices Chapter 10 Competitive Markets, Performance, and Strategies Chapter 11 Risk Analysis Chapter 12 Investment Decision and Capital Budgeting Chapter 13 Role of Government Printed Pages: 308. Bookseller Inventory # 72497

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Synopsis: Managerial Economics-Cengage Learning-Paul/Kaushal/Sebastian-2012-EDN-1

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Title: Managerial Economics
Publisher: Cengage Learning India
Publication Date: 2012
Binding: Softcover
Book Condition: New
Edition: First edition.

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