Managerial Economics (Second Edition)

G. Geetika,Piyali Ghosh,Purba Choudhury

Published by Tata McGraw-Hill Education Pvt. Ltd, 2011
ISBN 10: 0071078037 / ISBN 13: 9780071078030
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This new and updated edition of the book builds upon the content of the previous edition and strengthens the coverage of macroeconomic aspects. With two new chapters, new cases, and exercises, it will now be more useful for the students of business management. TABLE OF CONTENTS: Part I Introduction 1. Basic Concepts and Principles 2. Theory of Firm Part II Theory of Demand: Consumer Behaviour 3. Demand and Supply Analysis 4. Consumer Preferences and Choice 5. Elasticity of Demand 6. Demand Forecasting Part III Theory of Production and Cost 7. Production Theory 8. Cost Concepts Part IV Market Structure and Market Morphology 9. Perfect Competition 10. Monopoly 11. Monopolistic Competition 12. Oligopoly 13. Choice Under Uncertainty and Game Theory Part V Pricing Decisions 14. Product Pricing 15. Input Pricing 16. Financial Evaluation of Projects Part VI Macroeconomic Aspects of Managerial Decisions 17. Macroeconomic Phenomena 18. National Income 19. Money Supply and Inflation 20. Business Cycles References Index Printed Pages: 632. Bookseller Inventory # 69069

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Title: Managerial Economics (Second Edition)
Publisher: Tata McGraw-Hill Education Pvt. Ltd
Publication Date: 2011
Binding: Softcover
Book Condition: New
Edition: 2nd edition.

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G. Geetika,Piyali Ghosh,Purba Choudhury
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G. Geetika,Piyali Ghosh,Purba Choudhury
ISBN 10: 0071078037 ISBN 13: 9780071078030
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