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Managerial Economics

Suma Damodaran

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ISBN 10: 0198061110 / ISBN 13: 9780198061113
Published by Oxford University 2010, pbk, 2010
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The second edition of Managerial Economics is a comprehensive textbook specially designed to meet the requirements of management students Introducing students to the related economics in business decision making this text now provides more simplified explanations of the fundamental concepts and principles of managerial economics In an attempt to better bridge the gap between economic theory and application the revised edition is now enhanced and supported with several new exhibits cases and illustrations Beginning with an overview of managerial economics the book discusses in detail the key concepts such as demand analysis demand estimation and forecasting techniques the firm as a producer the production function and production costs It goes on to discuss market conditions such as perfect competition monopoly monopolistic competition and oligopoly special pricing practices markets for factor inputs long term investments and risk analysis and externalities and public goods Finally it discusses macroeconomic aggregates and provides insights into fiscal and monetary policies Addressing the challenges faced by business organizations the text explores emerging issues in managerial economics such as the economics of information and the new economy 608 pp. Bookseller Inventory # 83231

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Bibliographic Details

Title: Managerial Economics

Publisher: Oxford University 2010, pbk

Publication Date: 2010

Edition: Second Edition

About this title

Synopsis:

This book explores the core concepts of managerial economics and supplements them with relevant caselets, examples, and detailed case studies.

Students will find the book highly useful for its coverage of key concepts of managerial economics. The revised edition aims to provide an application-oriented focus to the subject.

About the Author:


Suma Damodaran, PhD, is Professor of Economics at XLRI, Jamshedpur. Formerly a faculty at the Indian Institute of Management Kozhikode, she had over two decades of experience in teaching. Dr. Damodarans research and consultancy interests are in the subjects of Managerial Economics and Industrial Economics.

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