Managing by Slogan: A Light-Hearted Look at How Leaders Use Slogans to Manage Their Teams

O'Hara, Steve

Published by FriesenPress 2012-10-02, 2012
ISBN 10: 1460205324 / ISBN 13: 9781460205327
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Synopsis: "Managing by Slogan" provides insight into popular slogans frequently used by today's business leaders. Slogans provide a basis for solid business communication and guidance for managers on how to lead their teams; they can also be misused. "Managing by Slogan" provides a leadership framework that uses slogans to motivate, lead, and inspire. In examining how these catchphrases are used, author Steve O'Hara offers thought-provoking examples for the reader's own leadership assessment. While smiling through the anecdotes and the author's self-effacing wit, readers will be absorbing solid management practices that can be used daily in work and life.

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Title: Managing by Slogan: A Light-Hearted Look at ...
Publisher: FriesenPress 2012-10-02
Publication Date: 2012
Binding: Paperback
Book Condition: New

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O'Hara, Steve
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