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Managing Successful High-Tech Product Introduction

Senese, Brian P.

ISBN 10: 1580532896 / ISBN 13: 9781580532891
Published by Artech House Publishers, 2001
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Fine/None (14013) As new, unmarked, clean and tight. CD-ROM is unopened. No dust jacket, as issued. . 292. Bookseller Inventory # 14013

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Bibliographic Details

Title: Managing Successful High-Tech Product ...

Publisher: Artech House Publishers

Publication Date: 2001

Binding: Hardcover

Edition: First edition.

About this title


This text addresses the back end of an aggressive product development cycle from a project management perspective. This comprehensive guide takes you, step by step, through a proven development process that helps you successfully bring products to newly emerging commercial markets. The book covers critical elements used in structuring a development programme including integration planning and execution, system test strategies for product characterization, and early deployment activity necessary in securing marketshare. The focus is on insuring business success by planning product development in such a way as to support aggressive deployment, while successfully managing customer expectation. This resource gives you the tools necessary for regaining project control, turning it around, and delivering tested products to the marketplace before the competition. A CD-ROM containing management software based upon Microsoft Access 2000 to further assist in making any project a success, is included with the book.

About the Author:

Brian P. Senese is presently a consulting engineer, at the Hughes Network Systems. He holds an M.E.Sc. in electrical engineering from the University of Western Ontario, London, Canada.

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