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Managing Technology and Innovation for Competitive Advantage

V.K. Narayanan

ISBN 10: 8177586459 / ISBN 13: 9788177586459
Published by Pearson Education, 2001
New Condition: New Soft cover
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The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today‚ "e.g., globalization, time compression, technology integration‚ "and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes‚ "T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation‚ "are followed throughout. V.K. Narayanan has taught at the University of Kansas since 1978. He received his Ph.D. from the University of Pittsburgh in 1979 and has taught in the areas of Strategic Planning, Organizational Design & Development, Management of Technology, Competitor Analysis, and Environmental Analysis. His publications include articles in the Journal of Applied Corporate Finance, Journal of Product Innovation. Management, Technological Forecasting and Social Change, Academy of Management Journal, and Advances in Applied Business Strategy. Printed Pages: 510. Bookseller Inventory # 20937

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Title: Managing Technology and Innovation for ...

Publisher: Pearson Education

Publication Date: 2001

Binding: Softcover

Book Condition: New

Edition: First edition.

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Managing Technology and Innovation for Competitive Advantage-Pearson-Narayanan-2002-EDN-1

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