Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice)

Callingham, Martin

Published by Kogan Page
ISBN 10: 0749442018 / ISBN 13: 9780749442019
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0749442018 Good condition, cover has some wear, might have some writings. Bookseller Inventory #

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Synopsis: * Part of the new Market Research in Practice series published in association with the Market Research Society [MRS]

About the Author: Martin Callingham was formerly Group Market Research Director at Whitbread where he ran the Market Research Department for 20 years. He is a Fellow of the MRS and was Chairman of the Association of Users of Research (AURA).

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Title: Market Intelligence: How and Why ...
Publisher: Kogan Page
Binding: PAPERBACK
Book Condition: Good

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Book Description Kogan Page Ltd, United Kingdom, 2004. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research and it is crucial for an organisation to get this right. Failure to do so can lead to substantial pain in the debriefing meeting and quite possibly failure and wasted budgets. Market Intelligence examines the clientside perspective of market research and describes the pitfalls and problems when commissioning and briefing market research. Market Intelligence is fully international in scope and offers comparative examples and case studies from Europe and the US. The book also outlines Data Protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. This is an invaluable guide for students, market researchers and non-professional researchers. Seller Inventory # APC9780749442019

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Book Description Kogan Page Ltd, United Kingdom, 2004. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research and it is crucial for an organisation to get this right. Failure to do so can lead to substantial pain in the debriefing meeting and quite possibly failure and wasted budgets. Market Intelligence examines the clientside perspective of market research and describes the pitfalls and problems when commissioning and briefing market research. Market Intelligence is fully international in scope and offers comparative examples and case studies from Europe and the US. The book also outlines Data Protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. This is an invaluable guide for students, market researchers and non-professional researchers. Seller Inventory # APC9780749442019

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Book Description Kogan Page. Paperback. Condition: New. 192 pages. Dimensions: 9.1in. x 6.0in. x 0.9in. Part of the new Market Research in Practice series published in association with the Market Research Society MRS This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780749442019

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