Stock Image

Market Research: A Guide to Planning, Methodology and Evaluation

Hague, Paul, Jackson, Peter

2 ratings by Goodreads
ISBN 10: 0749429178 / ISBN 13: 9780749429171
Published by Kogan Page, 1999
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

AbeBooks Seller Since August 3, 2006 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 4.29 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP60007296

Ask Seller a Question

Bibliographic Details

Title: Market Research: A Guide to Planning, ...

Publisher: Kogan Page

Publication Date: 1999

Book Condition:Good

Edition: 2nd.

About this title


Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to follow introduction to the subject. Up-to-date details of market research agencies, codes of practice and quality schemes are provided, alongside a list of useful contacts and a comprehensive bibliography. The book covers all the most recent developments including a section on making full use of the Internet -- ""marketing for free"" -- and also comprehensive information about research into customer satisfaction.

From the Publisher:

Paul Hague is a director of B2B International LTD. He regularly contributes to the market research trade press and lectures at seminars on the subject.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

100% refunds guaranteed, no questions asked.

Shipping Terms:

We ship daily!

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express