Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to follow introduction to the subject. Up-to-date details of market research agencies, codes of practice and quality schemes are provided, alongside a list of useful contacts and a comprehensive bibliography. The book covers all the most recent developments including a section on making full use of the Internet -- ""marketing for free"" -- and also comprehensive information about research into customer satisfaction.

About the Authors

Hague is a chairman of comprehensive information about research into customer satisfaction.

David Sibley is Professor of Geography, University of Hull.
Peter Jackson is Professor of Human Geography, University of Sheffield.
David Atkinson is Lecturer in Geography, University of Hull.
Neil Washbourne is Postdoctoral Researcher, University of Hull.

"About this title" may belong to another edition of this title.

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