All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780749468644-5-0-3. Bookseller Inventory #
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results.
This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical accuracy, and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.
Book Description: How to develop the skills needed to be a market researcher
Title: Market Research in Practice: How to Get ...
Publisher: Kogan Page
Publication Date: 2013
Book Condition: Acceptable
Book Description Kogan Page, 2013. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. Seller Inventory # 6557456
Book Description Kogan Page Ltd, 2013. Taschenbuch. Condition: Wie neu. 257 Seiten 2. Auflage. Das Buch befindet sich in einem sehr guten, unbenutzten Zustand. Gebrauchtware, gekauft von Privatperson. FBA+0100159207 Sprache: Englisch Gewicht in Gramm: 408. Seller Inventory # 57116
Book Description Kogan Page, 2013. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0749468645-2-4
Book Description Kogan Page, 2013. Condition: UsedAcceptable. book. Seller Inventory # M0749468645_4
Book Description Kogan Page, 2013. Paperback. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P020749468645
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Book Description Kogan Page, 2013. Condition: New. book. Seller Inventory # M0749468645
Book Description Condition: Very Good. Ready for quick shipment to any US location by Experienced seller. CDs and Access codes may not be included as is the case with most used books. Seller Inventory # 897010