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Synopsis: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
From the Back Cover:
If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong as it could be? Are your customers satisfied and loyal? Are you able to wrest share from competitors? Have you moved into China, Brazil, or some higher growth markets? Have you done acquisitions and built new alliances? Have you been winning new customers by showing your deeply felt values? Have you partnered with governments and NGOs on new projects? See what dozens of other companies are doing to achieve higher growth in a low-growth world economy or industry.
A large number of CEOs, senior executives, and scholars have endorsed this book. Open the book and see what they say.
Mukesh D. Ambani, Chairman and Managing Director, Reliance Industries Limited, India
Shumeet Banerji, CEO, Booz & Company
Ram Charan, business consultant and coauthor of Execution: The Discipline of Getting Things Done and other bestselling business books
Jim Collins, author of Good to Great and Built to Last
Marshall Goldsmith, the #1 executive coach and author of bestsellers, MOJO and What Got You Here Won't Get You There
Wenbo He, President, China Baosteel Corporation
Qian Sheng Jin, CEO, China (Yanliang) National Aviation Hi-tech Industrial Base
William R. Johnson, Chairman, President and Chief Executive Officer, H.J. Heinz Company
Robin Li, cofounder, Chairman, and CEO, Baidu, Inc.
N. R. Narayana Murthy, Chairman Emeritus, Infosys, India
Hermann Simon, Chairman of global consultancy Simon-Kucher & Partners and author of Hidden Champions of the 21st Century
Prijono Sugiarto, CEO, Astra International, Indonesia
Xiu Guo Tang, founder and CEO, SANY Group
Peter F. Volanakis, former President and COO, Corning Inc.
Shi Wang, founder, Vanke Group
Katharyn M. White, Vice President of Marketing, IBM Global Business Services
Guang Quan Wu, CEO, AVIC International
Hang Xu, CEO, Mindray Group
Yuan Qing Yang, Chairman and CEO, Lenovo Group
Rui Min Zhang, founder and CEO, Haier Group
Title: Market Your Way to Growth: 8 Ways to Win
Publication Date: 2012
Book Condition: Used: Good
Book Description Wiley. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-A-015-01567
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Very Good. Book shows a small amount of wear - very good condition. Bookseller Inventory # G111849640XI4N00
Book Description Wiley. Hardcover. Book Condition: Good. 111849640X Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental matierials such as CDs, info-trac etc. Bookseller Inventory # Z111849640XZ3
Book Description John Wiley Sons Inc, United States, 2013. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. * Proven business and marketing advice from leading names in the industry * Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books Marketing 3.0 , Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others * Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press. Bookseller Inventory # AAH9781118496404
Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 212 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 365687
Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 111849640X
Book Description Paperback. Book Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 22488
Book Description John Wiley and#38; Sons, 2013. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9781118496404
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Book Description Book Condition: New. Bookseller Inventory # 18582996-n