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Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, and foreign trade shows. The book also offers solutions to such problems as getting paid in a timely fashion, hiring an export staff, marketing to different cultures, overcoming language difficulties, protecting patents and trademarks, and minimizing exposure to terrorism. Management Review
Robert Weber here offers a readable, authoritative guide to the strategies and techniques of selling to foreign markets. Intended especially for top management and sales executives in small-to medium-sized companies just beginning to contemplate an export program, The Marketer's Guide to Selling Products Abroad takes the reader sequentially from the crucial questions regarding when and how to export through the common, often frustrating, concerns of documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, traveling the territory, and foreign trade shows.
An unusally comprehensive treatment of the export process, the book offers workable solutions to such frequently encountered problems as getting paid in a timely fashion; hiring, staffing, and locating an export staff; marketing to different cultures; language difficulties; protecting industrial property rights, such patents and trademarks; and minimizing exposure to terrorism. Weber, himself an experienced exporter, covers the reasons companies should export, the government services available to exporters, alternative distribution methods, and selection of target markets. In each case, Weber offers straightforward, practical advice that can be used with profit by companies wishing to initiate a foreign sales program. Three appendixes offer helpful information about Commerce Department field offices, official languages, and abbreviations and acronyms. Numerous illustrations reinforce information contained in the text.
About the Author:
ROBERT E. WEBER is President of the Weber Counsulting Group, Dallas, Texas. He is founder and past president of Dallas-based Silverthorne Business Interiors and former vice president, international division, for Weber Marking Systems. His previous books include Managing Your Renovation or Move to New Offices (Quorum Books, 1987) and The Greatest Ski Resorts in America.
Title: The Marketer's Guide to Selling Products ...
Publication Date: 1989
Book Condition: New
Book Description ABC-CLIO, LLC. Hardcover. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0899303250I3N10
Book Description Praeger, 1989. Condition: Good. illustrated edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP15100035
Book Description Praeger, 1989. Condition: Very Good. illustrated edition. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP78034398
Book Description Quorum Books, 1989. Hardcover. Condition: Used: Very Good. Seller Inventory # SONG0899303250
Book Description Quorum Books, 1989. Gebundene Ausgabe. Condition: Gut. 278 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 636. Seller Inventory # 290142
Book Description Praeger, 1989. Condition: UsedAcceptable. book. Seller Inventory # M0899303250_4
Book Description Quorum Books, 1989. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Seller Inventory # 5110247
Book Description Praeger. Condition: Fair. 0899303250. Seller Inventory # SKU1014836
Book Description Praeger, 1989. Hardcover. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0899303250
Book Description ABC-CLIO, 1989. HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780899303253