Paperback. Marketing 2ndÂedition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an a.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 572 pages. 1.488. Bookseller Inventory #
Synopsis: Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market.
Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. The iStudy contains interactive modules and local videos to enhance your understanding of key concepts. Each interactive module contains a summarised version of the textbook with the inclusion of audio voiceover and interactive activities designed to test your knowledge and assist your learning.
Title: Marketing (AU)+Istudy Version 2 Registration...
Publication Date: 2012
Book Condition: New
Book Description John Wiley and#38; Sons, 2016. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9781118389003
Book Description Book Condition: New. Bookseller Inventory # 19775124-n
Book Description John Wiley & Sons 2016-10-14, Hoboken, 2016. paperback. Book Condition: New. Bookseller Inventory # 9781118389003
Book Description John Wiley & Sons. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781118389003
Book Description John Wiley & Sons Australia. Paperback. Book Condition: 1. Brand new book, ships fast from Brisbane bookseller. Marketing 2E + Istudy Version 2 Registration Card (2nd Ed.) by Elliott, Waller & Rundle-Thiele.Published by John Wiley & Sons Australia.A product consisting of (a) a quantity of a single item, or. Bookseller Inventory # 9781118389003
Book Description John Wiley & Sons, 2015. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # __111838900X