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Marketing Allied Health Educational Programs: Eight Low Cost Steps You Need to Know

Patricia L. Hassel, David R. Palmer

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ISBN 10: 1881566102 / ISBN 13: 9781881566106
Published by Eagle Pub & Communications, 1992
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP10506297

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Bibliographic Details

Title: Marketing Allied Health Educational Programs...

Publisher: Eagle Pub & Communications

Publication Date: 1992

Book Condition:Good

About this title


This book is useless unless you approach it with the belief that you can learn and implement the marketing fundamentals it presents. There's nothing magic about marketing. It can be studied and learned like other tasks. And like other tasks, consistently implementing the ideas . . . not simply learning them . . . is the larger challenge.

The book was written to fill a need, and to share the knowledge the authors have acquired about what to do when you want to continuously improve your Allied Health Program. It's the combined result of Pat Hassel's years of teaching and managing an Allied Health Program and David Palmer's years of practicing and studying marketing management.

De Anza College in Cupertino, California . . . where Pat Hassel has worked for twenty-two years . . . offers thirty-three career and technical Programs. 1n 1990 some Programs' enrollments were growing and others were declining . . . to the frustration of the respective Program Coordinators and administrators. De Anza's Program Coordinators collectively decided to hire a veteran marketing consultant to help solve the problem. The consultant was David Palmer.

A marketing study resulted which analyzed three career Programs in detail, including Pat Hassel's Health Technologies Program. The study also developed a systematic approach that any Program coordinator could use to increase their Program's enrollment.

Subsequent research demonstrated that no single source of information existed that addressed marketing Allied Health Programs. This book fills that need.

From the Publisher:

Any person responsible for the quality and improvement of an Allied Health Educational Program could directly benefit from this book. Students and employers who hire Program graduates could also benefit, and indirectly, so would the patients they serve.

"About this title" may belong to another edition of this title.

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