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ISBN 10: 383493447X / ISBN 13: 9783834934475
New Condition: New
From Speedy Hen LLC (Sunrise, FL, U.S.A.)

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Bookseller Inventory # ST383493447X. Bookseller Inventory # ST383493447X

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Book Condition:New

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Das Arbeitsbuch gibt Studenten die Möglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausführliche Musterlösung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prüfungsvorbereitung: Studenten können das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Für die 11. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst.

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Die optimale Prüfungsvorbereitung

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