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Marketing the Best Deal in Town: Your Library: Where Is Your Purple Owl?

Nancy Rossiter

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ISBN 10: 1843343053 / ISBN 13: 9781843343059
Published by Chandos Publishing
New Condition: New Soft cover
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236 pages. Dimensions: 9.1in. x 6.0in. x 0.8in.This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating buzz, marketing yourselfEmphasis on creativity and innovationPractical advice from practitioners on what works and what does not This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9781843343059

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Bibliographic Details

Title: Marketing the Best Deal in Town: Your ...

Publisher: Chandos Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

  • Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself
  • Emphasis on creativity and innovation
  • Practical advice from practitioners on what works and what does not

About the Author:

Nancy Rossiter has been a professor, writer, entrepreneur, author and mentor for the past ten years. As an Assistant Professor at Simmons College’s Graduate School of Library and Information Science, Nancy taught Marketing the Library, Information Entrepreneurship, and Management classes and was a sought after speaker on library issues. Her first book Making a Difference: Leadership in Academic Libraries with Peter Hernon was published in 2007. She has also taught at Bryant University, Providence College, Worcester Polytechnic Institute, and is currently an Assistant Professor at the Davis College of Business at Jacksonville University. She has an MBA from Bryant University and a Doctorate from the University of Sarasota. Nancy enjoys reading, gardening, rehabbing old homes, jogging and has been a competitive triathlete. She lives in Amelia Island, Florida with her rescued collies, Holly and Elsie.

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