Marketing to Boomers and Beyond: Strategies for Reaching Americas Wealthiest Market. Bookseller Inventory #
Synopsis: By the end of the decade, the 40-plus age group will control more than 75 percent of America's wealth. Marketers will want to understand this group's product and service preferences, as well as their buying behaviours. David Wolfe, regarded as one of the foremost experts on mature markets, challenges the stereotypes of ageing consumers and offers new insights into how to reach them and keep them loyal for life. He provides proven techniques for tapping the potential of this market and cites examples of real-life marketing triumphs and failures.
Title: Marketing to Boomers and Beyond: Strategies ...
Book Condition: Good
Book Description McGraw-Hill Inc.,US, 1992. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 6453586
Book Description Mcgraw-Hill. Paperback. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2782167505
Book Description McGraw-Hill Companies, The. Paperback. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G0070714312I4N00
Book Description Mcgraw-Hill, 1992. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0070714312-2-4
Book Description Mcgraw-Hill. PAPERBACK. Book Condition: Good. 0070714312 A great title in Good condition. Book shows minimal to moderate signs of use. Satisfaction Guaranteed. Bookseller Inventory # Z0070714312Z3
Book Description Mcgraw-Hill, 1992. Paperback. Book Condition: New. book. Bookseller Inventory # M0070714312
Book Description Mcgraw-Hill, 1992. Paperback. Book Condition: New. Bookseller Inventory # DADAX0070714312