Marketing Your City, U.S.A.

Chon, Kaye Sung

ISBN 10: 0789005921 / ISBN 13: 9780789005922
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Synopsis: With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism.

In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include:

  • how to enhance your city’s overall environment
  • how to broaden your city’s economic base while providing for new revenues
  • how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays
  • how to effectively market your city’s resources for tourism
  • how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

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Bibliographic Details

Title: Marketing Your City, U.S.A.
Publication Date: 1998
Binding: PAP
Book Condition: New

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Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt
Published by Routledge (1998)
ISBN 10: 0789005921 ISBN 13: 9780789005922
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Book Description Haworth Hospitality Press, New York:, 1998. Softcover. Condition: Fine. Language: English. PB, 109pp. 1st edition, Fine, new book, may have light shelf wear. (Rústica, Como nuevo). Seller Inventory # 17304

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Kaye Sung Chon
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Ronald A. Nykiel, Kaye Sung Chon, Elizabeth Jascolt
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Book Description Taylor Francis Inc, United States, 1998. Paperback. Condition: New. Language: English . Brand New Book. With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you ll discover how easy it is to market your hometown to potential tourists. You ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You ll learn ways to improve the packaging of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: Your City, U.S.A. You will learn how to arrange a sample calendar of events, how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you ll find outlined in the book include: * how to enhance your city s overall environment * how to broaden your city s economic base while providing for new revenues * how to develop your city s infrastructure to be visitor-friendly and to increase the length of visitors stays * how to effectively market your city s resources for tourism * how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you ll find tourism a win-win situation: the more you attract tourists the more outside revenue you ll gain. You ll approach tourism with a confident strategy that guarantees your hometown s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way. Seller Inventory # AA69780789005922

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Ronald A. Nykiel, Kaye Sung Chon, Elizabeth Jascolt
Published by Taylor Francis Inc, United States (1998)
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Book Description Taylor Francis Inc, United States, 1998. Paperback. Condition: New. Language: English . Brand New Book. With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you ll discover how easy it is to market your hometown to potential tourists. You ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You ll learn ways to improve the packaging of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: Your City, U.S.A. You will learn how to arrange a sample calendar of events, how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you ll find outlined in the book include: * how to enhance your city s overall environment * how to broaden your city s economic base while providing for new revenues * how to develop your city s infrastructure to be visitor-friendly and to increase the length of visitors stays * how to effectively market your city s resources for tourism * how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you ll find tourism a win-win situation: the more you attract tourists the more outside revenue you ll gain. You ll approach tourism with a confident strategy that guarantees your hometown s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way. Seller Inventory # AA69780789005922

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CHON, KAYE SUNG; NYKIEL, RONALD A; JASCOLT, ELIZABETH.
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Book Description Routledge, 1998. Paperback. Condition: NEW. 9780789005922 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0208181

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Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt
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Chon, Kaye Sung (Author)/ Nykiel, Ronald A (Author)/ Jascolt, Elizabeth (Author)
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Book Description Haworth Pr Inc, 1998. Paperback. Condition: Brand New. 1st edition. 109 pages. 8.50x6.00x0.25 inches. In Stock. Seller Inventory # __0789005921

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Chon, Kaye Sung; Nykiel, Ronald A; Jascolt, Elizabeth
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