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Marketing Database Analytics

Banasiewicz, Andrew D

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ISBN 10: 0981569021 / ISBN 13: 9780981569024
Published by Erudite Systems LLC, 2010
Used Condition: Very Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP90054528

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Bibliographic Details

Title: Marketing Database Analytics

Publisher: Erudite Systems LLC

Publication Date: 2010

Book Condition:Very Good

About this title

Synopsis:

A step-by-step process to translating multiple sources of marketing data into decision-guiding knowledge. It encompasses data prepatory steps, analytic file creation, exploratory analysis, segmentation, predictive modeling, impact measurement and knowledge dissemination. It is a hands-on, all inclusive guide to combining dissimilar sources of marketing data into a seamless informational reservoir.

About the Author:

Andrew Banasiewicz is a lecturer at the School of Management at Boston University, USA. He has held senior level positions in marketing, database management and risk management organizations, and has authored two other books, as well as numerous articles. For a more detailed biography, visit http://msmonline.bu.edu/faculty/andrew-banasiewicz/  

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