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The Marketing Dictionary for the 21st Century

Robert Bly

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ISBN 10: 1628652578 / ISBN 13: 9781628652574
Published by Motivational Press, Inc., 2016
New Condition: New Soft cover
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Bibliographic Details

Title: The Marketing Dictionary for the 21st Century

Publisher: Motivational Press, Inc.

Publication Date: 2016

Binding: Paperback

Book Condition: New

About this title

Synopsis:

Now Make Sure You're Fluent in the Language of Marketing in the 21st Century! > Do you know the difference between cold traffic vs. hot traffic - and the best way to convert each? > Are your content writers serving you warmed over "Google goulash?" > Are you taking your response rates to the next level by using dominant resident emotion and the core buying complex? In the digital era, marketing is evolving with lightning speed, and the language of marketing is changing right along with it. Now, with the Marketing Dictionary for the 21st Century, you'll quickly bring your marketing vocabulary up to date, understand what colleagues and vendors are talking about, and show others that your marketing knowledge is on the cutting edge. You'll also learn important marketing concepts that can multiply your sales and profits as never before!

About the Author:

Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of The Copywriter's Handbook and Secrets of a Freelance Writer. Bly writes a column for Target Marketing magazine and publishes his e-newsletter, The Direct Response Letter, for more than 60,000 subscribers.

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