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Marketing for Engineers (IEE management of technology)

Bayliss, J.S.

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ISBN 10: 0863412084 / ISBN 13: 9780863412080
Published by Institution of Engineering and Technology, 1989
Used Condition: Fair
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP80042544

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Bibliographic Details

Title: Marketing for Engineers (IEE management of ...

Publisher: Institution of Engineering and Technology

Publication Date: 1989

Book Condition:Fair

Edition: Revised.

About this title


UK engineering companies often fail to develop and use their resources and skills in ways which enable them to offer, at a profit, products and services which people will buy. In addition, marketing responsibilities are often accepted by engineers who have little formal marketing training and an incomplete grasp of marketing principles. This volume outlines a systematic approach to marketing which is directly relevant to the UK engineering industry. It is aimed not only at engineers with little or no marketing experience, but also at those with existing experience who wish to fit their knowledge into a systemized approach.

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