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Marketing Essentials

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ISBN 10: 0078612578 / ISBN 13: 9780078612572
Published by Glencoe/McGraw-Hill, 2006
Used Condition As New Hard Cover
From BOOK BARN & ETC (LINCOLN, NE, U.S.A.) Quantity Available: 1

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About this title:

Synopsis:

Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.
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Bibliographic Details

Title: Marketing Essentials

Publisher: Glencoe/McGraw-Hill

Publication Date: 2006

Binding: Hard Cover

Book Condition: As New

Book Type: Text

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AbeBooks Seller Since February 20, 2004
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