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Marketing Essentials

Published by Glencoe/McGraw-Hill, 2006
ISBN 10: 0078612578 / ISBN 13: 9780078612572
Used / Hard Cover / Quantity Available: 1
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Title: Marketing Essentials

Publisher: Glencoe/McGraw-Hill

Publication Date: 2006

Binding: Hard Cover

Book Condition: As New

Book Type: Text

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Bookseller Inventory # 22666

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Synopsis: Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.

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