Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms (Perspectives on Europe Series)

Nicholls, John, Sargent, Malcom, Viaene, Jacques, De Craene, Anne, De Noronha Vaz, Maria Teresa, Loseby, Margaret

Published by Avebury, 1996
ISBN 10: 1859721419 / ISBN 13: 9781859721414
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Synopsis: One of the key strengths of the book is that it is based on detailed case studies of the international and European development of 15 small/medium sized food and drink firms in five countries (the UK, France, Belgium, Portugal and Italy). The book has three introductory chapters which describe the fast changing environment for the firms and highlight the issues. After the cases, three chapters examine the problems the firms faced and how they were overcome, what help they received, and their response is to the Single Market; lessons are then drawn for firms and for policy makers. The practical suggestions include comment on export marketing strategy, including product, price, promotion and export marketing channels. Written with the collaboration of distinguished academics in Belgium, Italy and Portugal, the book should interest academics, practitioners, students and policy makers.

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Bibliographic Details

Title: Marketing in Europe: The Experience of Small...
Publisher: Avebury
Publication Date: 1996
Book Condition: Good

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J.R. Nicholls
Published by Avebury (1996)
ISBN 10: 1859721419 ISBN 13: 9781859721414
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Book Description Avebury, 1996. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Seller Inventory # 4725623

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Nicholls, John, Sargent, Malcom, Viaene, Jacques, De Craene, Anne, De Noronha Vaz, Maria Teresa, Loseby, Margaret
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Book Description Avebury. Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Seller Inventory # Z1-I-029-00092

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Nicholls, John, Sargent, Malcom, Viaene, Jacques, De Craene, Anne, De Noronha Vaz, Maria Teresa, Loseby, Margaret
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ISBN 10: 1859721419 ISBN 13: 9781859721414
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Book Description Avebury, 1996. Condition: Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP88494276

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Nicholls, John, Sargent, Malcom, Viaene, Jacques, De Craene, Anne, De Noronha Vaz, Maria Teresa, Loseby, Margaret
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Book Description Avebury, 1996. Condition: Very Good. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP96200198

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Nicholls, J.R.
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Book Description Avebury, UK. Hardcover. Condition: Very Good. 192 pages. Available Now. Missing Dustcover. Book Description: This work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are introduced first. Analysis and practical recommendations follow. Size: 1.9 x 16.5 x 22.9 cm. 192 pages. Shipped Weight: Under 500 grams. Category: Miscellaneous; ISBN: 1859721419. ISBN/EAN: 9781859721414. Inventory No: F181-1164. 21 years of serving customers on ABE. A seller you can rely on. Seller Inventory # F181-1164

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