Marketing in Evolution: Essays in Honour of Michael J. Baker

Neil Hoodd

Published by Palgrave Macmillan, 1996
ISBN 10: 0333662644 / ISBN 13: 9780333662649
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Synopsis: This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

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Bibliographic Details

Title: Marketing in Evolution: Essays in Honour of ...
Publisher: Palgrave Macmillan
Publication Date: 1996
Binding: Hardcover
Book Condition: Good
Edition: 1998.

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Neil Hood
Published by Palgrave MacMillan, United Kingdom (1996)
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Book Description Palgrave MacMillan, United Kingdom, 1996. Paperback. Condition: New. 1st ed. 1998. Language: English. Brand new Book. This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education. Seller Inventory # AAV9781349140916

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Published by Palgrave MacMillan, United Kingdom (1996)
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Book Description Palgrave MacMillan, United Kingdom, 1996. Paperback. Condition: New. 1st ed. 1998. Language: English. Brand new Book. This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education. Seller Inventory # AAV9781349140916

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