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Marketing in Evolution: Essays in Honour of Michael J. Baker

Neil Hoodd

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ISBN 10: 0333662644 / ISBN 13: 9780333662649
Published by Palgrave Macmillan, 1996
Condition: Good Hardcover
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: Marketing in Evolution: Essays in Honour of ...

Publisher: Palgrave Macmillan

Publication Date: 1996

Binding: Hardcover

Book Condition:Good

Edition: 1998.

About this title

Synopsis:

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

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