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Marketing Frontiers: An Introduction to Marketing

Lascu, Dana-Nicoleta

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ISBN 10: 1592600905 / ISBN 13: 9781592600908
Published by Atomic Dog Pub Inc 2004-02-15, 2004
Used Condition: Good Soft cover
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About this Item

1592600905 CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf wear, but still a good reading copy. Stickers on front and back cover. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z1592600905Z3

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Bibliographic Details

Title: Marketing Frontiers: An Introduction to ...

Publisher: Atomic Dog Pub Inc 2004-02-15

Publication Date: 2004


Book Condition: Good

Edition: Teacher's Edition

About this title


Instructor Required Material

This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel.

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80% of students found that the end-of chapter quizzes helped them review and prepare for exams.

Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text.

Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

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