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The Marketing Glossary: Key Terms, Concepts and Applications

Mark N. Clemente

3 ratings by GoodReads
ISBN 10: 0971943427 / ISBN 13: 9780971943421
Published by clementebooks
New Condition New Paperback
From BuySomeBooks (Las Vegas, NV, U.S.A.) Quantity Available: 20
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Paperback. 504 pages. Dimensions: 9.0in. x 6.0in. x 1.1in.A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1, 400 entries. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780971943421

About this title:

Synopsis:

A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.
"About this title" may belong to another edition of this title.

Bibliographic Details

Title: The Marketing Glossary: Key Terms, Concepts ...

Publisher: clementebooks

Binding: Paperback

Book Condition: New

Book Type: Paperback

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