The Marketing Glossary: Key Terms, Concepts and Applications
Paperback. 504 pages. Dimensions: 9.0in. x 6.0in. x 1.1in.A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1, 400 entries. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780971943421
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