Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # D14A-04382

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Bibliographic Details

Title: Marketing: A Guide to the Fundamentals: A ...

Publisher: Wiley-VCH

Publication Date: 2009

Binding: Soft cover

Condition: Very Good

About this title

Synopsis:

The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.

This guide explains what marketing is and the techniques marketers use. Topics covered include:
� The marketing mix
� Pricing policy
� Different methods of market research

This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.

About the Author:

Patrick Forsyth is a consultant specializing in marketing, sales, communication, and management skills. He is also the author of numerous books on those subjects, published in the United States and in England.

"About this title" may belong to another edition of this title.

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Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals

Forsyth, Patrick

Used - Soft cover

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