Title: Marketing of Hedge Funds: A Key Strategic ...
Publisher: Peter Lang Publishing
Publication Date: 1997
Book Condition: Good
Trade paperback (US). 557 p. European University Studies, 5. 0.0. Bookseller Inventory # ABE.0009592
Synopsis: Hedge funds have recently received significant attention from both media and regulators, getting blamed for everything from causing volatility in the financial system to the collapse of investment banks. This thesis attempts to define hedge funds and make transparent the role they play in the investment system. Particular emphasis is given to understanding the marketing approaches pursued by hedge funds by showing how well they match the needs of private and institutional investors.
About the Author: The Author: Matthias Bekier was born in St. Gallen/Switzerland in 1964. He has studied Business Economics at the University of St. Gallen from 1983 to 1988 and from 1993 to 1995. Since 1989, he has been working in Management Consulting, focusing primarily on financial institutions in Europe and Australasia.
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