Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition)

Armstrong, Gary, Kotler, Philip R, Cunningham, Peggy, Buchwitz, Lilly Anne

ISBN 10: 0135084067 / ISBN 13: 9780135084069

Published by Pearson Education Canada (edition 3), 2009

About this Item

It's a preowned item in almost perfect condition. It has no visible cosmetic imperfections. May come without any shrink wrap; pages are clean and not marred by notes or folds of any kind.

Seller Inventory # 0135084067-10-1

Bibliographic Details

• Title: Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition)
• Publisher: Pearson Education Canada (edition 3)
• Publication Date: 2009
• Language: English
• ISBN 10: 0135084067
• ISBN 13: 9780135084069
• Binding: Paperback
• Edition: 3.
• Condition: As New

About this title

Synopsis

This is the story of a small eco-friendly company helping to save the planet one simple choice at a time.  Marketing concepts are most memorable when they are accompanied by a real, compelling story or example. Armstrong/Kotler provides students with the perfect mix of tried and tested content brought to life by a wealth of cases delivered in the most student-centred resource available in the market.